March 28th, 2020

Obligatory COVID-19 Message

At this unprecedented time in our history when every single company you ever had any dealings with is filling your inbox with coronavirus related messages, regardless of whether or not it has anything to do with their activities, I decided instead to post my message here, although it may go against my own advice. Anyway, here’s what I have to say to whoever will read this.

To all those with online presence, here is my message:

Keep Calm and Improve Your Site

And to all those without online presence whose business needs to survive in these difficult times, I say:

Keep Calm and Get Online

Don’t be afraid, you will figure it out. You have been brave enough to start and run a brick-and-mortar business in the first place, something I would most likely never have the courage to do. You will evolve and survive. This is scary and difficult and perhaps you’ve never been in this position before, but it’s not impossible. If you need help or just want feedback for your ideas, I’m here to listen.

If anyone finds these posters inspiring and wants to use them anywhere, feel free to do so as long as you credit me (ideally, with a link).

September 8th, 2019

Easily Discover Your Reddit and Hacker News Mentions

Anybody who’s ever got some traction on Reddit or Hacker News is familiar with the so-called “Reddit effect” when your site gets overwhelmed with referred traffic. Some sites in certain verticals are even able to convert this traffic. However, everybody also knows how strict Reddit is when it comes to spam submissions. Hacker News, on the other hand, might be easier to submit to but, unless it gets noticed by a lot of users and sparks a discussion, that submissions might as well go completely unnoticed.

But sometimes your content gets submitted without your knowledge, just because somebody who’s an active user of either social media site has come across it and found it submission worthy. Reddit and HackerNews are no Google or Pinterest though – there is no easy way to just create an account and watch your stats. These stats could have been useful for your future content creation efforts – if you know something gets traction, you might want to do more of the same and hope it produces similar results. Heck, you could even jump right into the ongoing discussion and try to drive it the best way for you and your brand – wouldn’t it be cool if you could do it?

So how do you know when your URL has been submitted to these sites?

There are easy but probably little knows ways to do it.

For Reddit, using the following URL format will show you all the submissions related to your domain:


This will give you a list of all submissions containing your domain name, who submitted them, when, to what subreddit and what discussion happened around those submissions. Better yet, there is an RSS feed for that page which you can pull up in your favourite RSS reader or any dashboard you use for real-time notifications of future submissions (the RSS URL is right there in the page source code):

<link rel=”alternatetype=”application/atom+xmltitle=”RSS
href=”” />

As for the HackerNews, there is a URL parametre you can use to display all submissions for a domain, i.e.:


Unfortunately, there is no RSS feed in this case – there used to be an API but as it was powered by Firebase it’s no longer functional. So looks like in this case, you either have to scrape the data from the page yourself or just keep the page open in your browser and refresh it regularly.

April 30th, 2019

WordPress Security: My Pint Sized Marketing Talk Recap

Pint-Sized Marketing Dublin 2019 - WordPress Security

I had the pleasure to speak at this month’s Pint Sized Marketing in Dublin. If you’re an SEO in Ireland, or just need an excuse for a quick trip to Dublin, Pint Sized Marketing is a very worthy free event to attend run by the same organisers as the must-see Irish marketing conference Learn Inbound and features very interesting talks from some of the brilliant speakers – just check the previous podcasts to get an idea.

Anyway, here’s a recap of my talk for those who did not attend or would like to refresh it in their memory. The slide deck is embedded below.

Keep reading →