7 Easy Ways to Drive Traffic to a Blog

The days when blogging to bring potential customers to your online business was a new concept are long gone – blogging now is quite common. However, it might still make sense to remind of several tricks every blogger will find useful. I shared them previously with several people who asked me how to bring visitors to their blogs and they all came back to me later on after trying them out, clearly impressed with the results and thanking me for these tips – so I thought you might need to be reminded of them as well.

We are not even talking of search rankings at the moment – though as a side effect of these few steps you may improve them as well. These are purely traffic driving tips to increase your blog’s visibility:

1. Each time you post, make sure you ping at least all the main blog/rss indexing services (e.g. Technorati, Google Blog Search, Yahoo! News, etc.). If your blog platform is WordPress it can be configured to ping these services automatically. If you use some other platform and it does not support pinging when a new post is made, you can manually ping using Pingomatic. Google Blog Search and Technorati have an option to ping manually as well.

2. Create profiles in blogging communities such as MyBlogLog. Make sure you’re logged into your MyBlogLog (or other networks) account as you browse other blogs that have their widget displaying latest visitors who are members of that network. (Check a few prominent blogs on your topic to see what networks are popular among them – you can figure out the most prominent blogs on your subject by searching for your keywords in Technorati and checking what blogs have the highest authority there).

3. Every now and then, make posts quoting other blogs in your industry with links to them (e.g. review posts, news posts, analytical posts, etc.) – this should send trackbacks to the quoted blogs and create links on them to your blog, which should increase your visibility in your niche and attract people interested in your topic.

4. Leave relevant comments in other blogs in your industry using your blog URL as your signature URL – this should accomplish the same effect as the previous step and also help you start a dialog with other bloggers writing about your topic.

5. Bookmark your blog in whatever social bookmarking services you use.

6. Make sure you add the URL of your blog to your profile in different social networks you use.

7. Whenever you do a post that you think your readers should find really interesting/important/groundbreaking, consider submitting it to Digg, Propeller, Reddit, StumbleUpon and other similar sites. If you submitted a post, consider adding a “Digg this post” etc. button to the post so that your readers could do some promotion for you on those sites.

There is surely more you can do to build a successful blog and there are professional bloggers who made a career writing about it – but these are  the basics that are easy to implement and will let you see the effect pretty fast.


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