MySpace Buzz – So Personalized It Hurts

If you’re still wondering whether any company can be too big to fail here’s yet another example how big companies fail.

This is the email newsletter people got from MySpace called MySpace Buzz:

MySpace Buzz Failure

Just how much effort does it take to test an email template before sending it off to millions of your users?

But wait, it gets even better. Here is another bit of that same email:

So these are the people I may know – oh really? Don’t they have enough funding any more at MySpace to keep decent tech staff?

And what’s even funnier, I will probably end up ranking for “MySpace Buzz” like I did (and still do) for “MySpace Media Kit” – the Google SERPs where MySpace’s actual media kit is nowhere to be found. I wonder how many advertising deals they lost due to this? Too bad finding out whether it’s possible to become their affiliate and direct people  to their advertising info is equally difficult to finding the media kit itself because people used to contact me a lot asking how to get it. Now I wonder, will I get inquiries about their screwed up newsletter as well? The worst bit is that I cannot even suggest to the folks at MySpace that they should probably just hire me to fix all their crap since they most likely treat their online reputation the same way they treat their advertising deals*, newsletter and everything else so they won’t even know I have posted this.

*at least till lately – now they are probably so starved for advertising money they finally placed a link to their advertising info right in their footer


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