Recently I’ve been asked to express my opinion about the subject of this blog post about common link building methods:
* Mass directory submission
* Bulk article submission
* Forum signature links
* Comment spam
* Link exchange requests
Of course sometimes these techniques *might* give some results but the way that they are generally approached makes the [...]
So Digg that has been everybody’s favourite place for spamming promoting interesting stories had this on their homepage this morning when I went to check how my spam is doing there if there were any interesting stories promoted recently:
And indeed, some time later what do we see but an updated, all web 2.0-looking Digg! Thank [...]
So you’ve spent some time building links to your site, only to find out it didn’t really help you much in the SERPs after the link update happened? It is surely frustrating, but there are ways to avoid wasting your time and efforts building links that don’t work by recognizing them even before the update [...]
As we have seen in the first part of our series, not all links are created equal because of the quality of sites they sit on. Now, let’s look closer at the links themselves to discover other things that make them differ in quality.
(When looking at links, we need to look at the source code [...]
When running a link building campaign, you want to make sure the sites you get the links from (be it through directory submission, or link exchange, or buying links, or even links obtained through linkbait / viral marketing efforts) are good quality sites. Links evaluation will be covered in part 2 of this mini-series, now [...]
Linkbait is a big buzz word nowadays and pretty much a prerequisite to any link building campaign. Tabloids have learned the science of what we’d label as linkbaiting long ago, so probably it’s time to bring it online and adapt it to our relality.
So what do you need to create linkbait?
1. Throw together a lot [...]
Recently, I did a class for a group of copywriters on how to find ideas for site content, press releases and other SEO-related types of writing. As I thought this might be interesting for the rest of SEO community I am posting here my keynotes for the class, slightly edited and expanded.
Whatever it is you [...]
After the last Google algo update, sitewide links are not treated the same any more and it’s no secret to anybody who hasn’t been living under a rock for the last few months. Infact, I have heard people referring to what happened as “sitewide links penalty” - even some well respected and known SEOs with [...]
Loren Baker of Search Engine Journal posted yesterday about Yahoo indexing and displaying nofollow links - an issue that was widely noticed due to the V7ndotcom elursrebmem SEO contest. Well, this doesn’t come as big news to me as black hat SEOs have noticed this peculiarity of Yahoo a while ago and those smarter ones [...]
