Entries Tagged as 'SEO'

Tuesday, April 18th, 2006

Is There Such Thing As Sandbox?

The discussion about the sandbox is one of those SEO “theological” discussions that have been going one for a long time without an answer that everybody would agree upon, along the lines of “do outgoing links bleed PR” or “is Google evil“.
The opinions range from treating the sandbox as a thing to blame for all [...]

Sunday, April 16th, 2006

Weekend Lite: Where Will All the SEOs Go Next?

SEOs are exploring new opportunities and conquer new spaces on the web – but it appears that they’re not the first ones to see the opportunity in many of those places.
Here are a few examples where we made to recently:
- Google Base – but porn marketers got there before SEOs
- MySpace (also here) – but [...]

Wednesday, March 29th, 2006

Site Evaluation – Part 2: Link Evaluation

As we have seen in the first part of our series, not all links are created equal because of the quality of sites they sit on. Now, let’s look closer at the links themselves to discover other things that make them differ in quality.
(When looking at links, we need to look at the source code [...]

Wednesday, March 29th, 2006

Site Evaluation – Part 1: a Checklist

When running a link building campaign, you want to make sure the sites you get the links from (be it through directory submission, or link exchange, or buying links, or even links obtained through linkbait / viral marketing efforts) are good quality sites. Links evaluation will be covered in part 2 of this mini-series, now [...]

Monday, March 27th, 2006

What Is Google Base Good For?

Graywolf has posted about creating his entry in Google Base to experiment with it and see what it does for him. I thought I’d do the same. IrishWonder
What I’m interested in is:
1. How soon this will get indexed
2. How soon it’ll get picked as a backlink to this site.
3. How much traffic it can drive

Wednesday, February 22nd, 2006

Press Releases Go Social

Well, people were waiting for it, Steve Rubel was writing about it, now we got it. PR Web has officially announced the new trackback functionality for the press releases published on its site. We’ve yet to see all the good points and weaknesses of this new technology, but it is certainly an innovation worth mentioning [...]

Tuesday, February 21st, 2006

The Power of Linkbait

Well, it all started with USA Today publishing an article on SEO which was so poorly written that it didn’t stand any criticism – and of course people in the SEO community picked on it and posted about it and certainly linked to it – Aaron Wall posted about it on Threadwatch, Lee Odden posted [...]

Monday, February 13th, 2006

Social Bookmarking and Tagging for SEO

Social bookmarking and tagging come to play an increasingly large part in today’s Internet. It is not only an online community thing any more as it concerns a much larger audience than any particular community alone. To understand why, let’s look closer at the concepts involved:

Social Bookmarking Services – online services that let you save [...]

Tuesday, January 31st, 2006

Matt Cutts on SEO Rockstars

As I type this the show on webmasterradio.fm is running – the topics discussed ranging from sandbox and 301 to subdomains, Bloglines and Viagra. The chatroom Webmasterradio is packed!

Saturday, January 28th, 2006

Writing for SEO: Where to Get Ideas

Recently, I did a class for a group of copywriters on how to find ideas for site content, press releases and other SEO-related types of writing. As I thought this might be interesting for the rest of SEO community I am posting here my keynotes for the class, slightly edited and expanded.
Whatever it is you [...]