{"id":18,"date":"2006-02-12T12:38:41","date_gmt":"2006-02-12T20:38:41","guid":{"rendered":"http:\/\/www.irishwonder.com\/blog\/2006\/02\/12\/weekend-lite-how-readable-is-your-site\/"},"modified":"2006-02-12T12:38:41","modified_gmt":"2006-02-12T20:38:41","slug":"weekend-lite-how-readable-is-your-site","status":"publish","type":"post","link":"http:\/\/www.irishwonder.com\/blog\/2006\/02\/12\/weekend-lite-how-readable-is-your-site\/","title":{"rendered":"Weekend Lite: How Readable Is Your Site?"},"content":{"rendered":"

I\u00e2\u20ac\u2122ve been playing with some social bookmarking stuff over the weekend and came across something interesting. I believe I have seen somebody mention it before but can\u00e2\u20ac\u2122t remember now where I first saw it mentioned. It\u00e2\u20ac\u2122s a tool included in Kinja<\/a>\u00e2\u20ac\u2122s Language tools called Readability test<\/a>. the way it works is pretty straightforward: you enter a URL for the page you want analyzed, and it performs the calculations for that page. One of the main values the tool returns is Gunning Fog Index. The main idea of this index is, the lower it is the easier the text is to read.Other indicators are Flesch Reading Ease and Flesch-Kincaid Grade. The first one<\/p>\n

rates the text on a 100-point scale. The higher the score, the easier it is to understand the document. Authors are encouraged to aim for a score of approximately 60 to 70.<\/p><\/blockquote>\n

The second, Flesch-Kincaid Grade level, is \u00e2\u20ac\u0153a rough measure of how many years of schooling it would take someone to understand the content\u00e2\u20ac\u009d.<\/p>\n

Very well I thought, and ran this tool against this blog. This is what it gave me as a result:<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
Summary<\/th>\nValue<\/th>\nTotal sentences<\/td>\n161<\/td>\nTotal words<\/td>\n1412<\/td>\n<\/tr>\n
Average words per Sentence<\/td>\n8.77<\/td>\n<\/tr>\n
Words with 1 Syllable<\/td>\n956<\/td>\n<\/tr>\n
Words with 2 Syllables<\/td>\n277<\/td>\n<\/tr>\n
Words with 3 Syllables<\/td>\n127<\/td>\n<\/tr>\n
Words with 4 or more Syllables<\/td>\n52<\/td>\n<\/tr>\n
Percentage of word with three or more syllables<\/td>\n12.68%<\/td>\n<\/tr>\n
Average Syllables per Word<\/td>\n1.49<\/td>\n<\/tr>\n
Gunning Fog Index<\/td>\n8.58<\/td>\n<\/tr>\n
Flesch Reading Ease<\/td>\n72.17<\/td>\n<\/tr>\n
Flesch-Kincaid Grade<\/td>\n5.37<\/td>\n<\/tr>\n<\/table>\n

OK this is all very interesting, and the figures they give on their site as an example are Fog Index of 8 for Reader\u00e2\u20ac\u2122s Digest and 8 to 10 for most popular novels, so looks like my blog must be pretty readable, but what does it have to do with our particular industry? Of course, we in SEO \/ SEM should look not only at keywords and rankings but also at how it all can convert. And for something to convert, it should be comprehensible for your target audience. So I thought I\u00e2\u20ac\u2122d run this sample analysis against a few other SEO blogs. This is what I got:<\/p>\n

Aaron Wall\u00e2\u20ac\u2122s SEOBook.com<\/a>:<\/strong><\/p>\n\n\n\n\n
Gunning Fog Index<\/td>\n8.06<\/td>\n<\/tr>\n
Flesch Reading Ease<\/td>\n73.38<\/td>\n<\/tr>\n
Flesch-Kincaid Grade<\/td>\n5.14<\/td>\n<\/tr>\n<\/table>\n

Rand Fishkin\u00e2\u20ac\u2122s SEOMoz<\/a>:<\/strong><\/p>\n\n\n\n\n
Gunning Fog Index<\/td>\n9.44<\/td>\n<\/tr>\n
Flesch Reading Ease<\/td>\n68.20<\/td>\n<\/tr>\n
Flesch-Kincaid Grade<\/td>\n6.51<\/td>\n<\/tr>\n<\/table>\n

Matt Cutts\u00e2\u20ac\u2122 blog<\/a>:<\/strong><\/p>\n\n\n\n\n
Gunning Fog Index<\/td>\n9.36<\/td>\n<\/tr>\n
Flesch Reading Ease<\/td>\n67.87<\/td>\n<\/tr>\n
Flesch-Kincaid Grade<\/td>\n5.99<\/td>\n<\/tr>\n<\/table>\n

Jim Boykin\u00e2\u20ac\u2122s blog<\/a>:<\/strong><\/p>\n\n\n\n\n
Gunning Fog Index<\/td>\n6.05<\/td>\n<\/tr>\n
Flesch Reading Ease<\/td>\n79.34<\/td>\n<\/tr>\n
Flesch-Kincaid Grade<\/td>\n3.75<\/td>\n<\/tr>\n<\/table>\n

Pretty interesting to compare these things, isn\u00e2\u20ac\u2122t it? I could go on for ages, but the purspose was just to show what it\u00e2\u20ac\u2122s all about. The tool doesn\u00e2\u20ac\u2122t give you plain answers of course, this is just factual data so you still need ot use your head to figure out how it can be applied best and what conclusions should be drawn out of this kind of analysis. However, I can see how this can be used when comparing your site to competitors\u00e2\u20ac\u2122 in any industry, and maybe this is just the factor that might help a site convert better\u00e2\u20ac\u00a6<\/p>\n","protected":false},"excerpt":{"rendered":"

I\u00e2\u20ac\u2122ve been playing with some social bookmarking stuff over the weekend and came across something interesting. I believe I have seen somebody mention it before but can\u00e2\u20ac\u2122t remember now where I first saw it mentioned. It\u00e2\u20ac\u2122s a tool included in Kinja\u00e2\u20ac\u2122s Language tools called Readability test. the way it works is pretty straightforward: you enter […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-18","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"http:\/\/www.irishwonder.com\/blog\/wp-json\/wp\/v2\/posts\/18","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.irishwonder.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.irishwonder.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.irishwonder.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.irishwonder.com\/blog\/wp-json\/wp\/v2\/comments?post=18"}],"version-history":[{"count":0,"href":"http:\/\/www.irishwonder.com\/blog\/wp-json\/wp\/v2\/posts\/18\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.irishwonder.com\/blog\/wp-json\/wp\/v2\/media?parent=18"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.irishwonder.com\/blog\/wp-json\/wp\/v2\/categories?post=18"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.irishwonder.com\/blog\/wp-json\/wp\/v2\/tags?post=18"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}